Healthy business growth is one of the main objectives of any commercial organization, but over-expansion in business should be avoided wherever possible. New business owners may be keen to take on all the orders that come their way, but committing to more than you can handle may be a recipe for disaster.
Having too many customers isn’t something you worry about when you’re starting up. Most entrepreneurs are hoping they’ll be besieged by orders and have customers eager to engage with them.Don’t be afraid to turn down opportunities if your business doesn’t have the resources to deliver. If you’re a small business receiving around a hundred small orders a week, suddenly getting an order for 200,000 products from a major retailer is going to be challenging. However, if you can’t scale your production to this degree, tell your client why.Trying to appeal to multiple demographics at once can be challenging for any organization, but it places a particular strain on smaller businesses. By trying to please everyone, you could end up please no-one, so it’s better to start small and build up. In time, you’ll have the income and resources to expand your business, at which point you can effectively target additional demographics.
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